Bernadette Herrera | Graphic Designer + Illustrator
Graphic Designer + Illustrator

The Flatiron Room

Internationally renowned in the whiskey industry, The Flatiron Room in New York City boasts a massive portfolio of over 1,500 whiskey expressions and offers Whiskey School classes led by industry experts.


As in-house Marketing and Design Coordinator, I oversaw all creative and marketing efforts of the establishment. Utilizing a 80/20 digital/print strategy, I created content for social media, online ads, website, email campaigns, flyers, and direct mailers to boost product sales, promote brand awareness, and engage with customers.


I managed The Flatiron Room’s social media accounts and was responsible for producing visual and written content, scheduling posts, and responding to messages.

Using SMM to organically achieve marketing and branding goals, we reached consumers directly, interacted with brands, and minimized the need to purchase digital ad space.

Some of the products that I styled and photographed were also used in press features (Architectural DigestTime Out New York, and Whisky Magazyn Poland).


In addition to SMM, I created website banners, email campaigns, print flyers, and pretty much everything else.